a visual language for celebration
The identity was also designed to become part of the celebration itself. The confetti-inspired shapes develop into a series of illustrations and applications across posters, window graphics, coasters, T-shirts, tote bags, and other event materials. Rather than treating these as separate pieces, the system connects them all through the same visual language.
At its core, the project is about the moment Vi Novell represents: the first wine of the season, the end of the harvest, and an excuse to get together. A traditional celebration interpreted through a more colourful, contemporary, and playful visual identity.
a system beyond the bottle
The visual language comes together on the bottle through a colourful label that gives the wine a distinctive presence while keeping the overall composition clean and recognisable. The same graphic elements extend into the wider packaging system, adapting across boxes and cases to create a consistent experience beyond the bottle.
Vi Novell is the first wine released after the harvest. Young, fresh, fruity, and made to be enjoyed without too many rules. Rooted in a long-standing Catalan tradition of celebrating the arrival of the new wine, the project explores how a familiar product can be given a fresh, contemporary identity built around the idea of coming together and celebrating.
The visual identity takes celebration as its starting point. The custom Vi Novell logo is paired with a graphic language inspired by confetti, with each piece also subtly referencing the shape of a grape. A vibrant mix of colours represents the different people, backgrounds, and stories that come together around a bottle of wine, creating a system that feels festive and full of energy.
Vi Novell
A brand and label design celebrating the first wine of the season
Branding services (logotype, typography, color strategy, iconography, visual elements, imagery, animation style, guidelines), bottle label, packaging material.
