a slogan turned into an icon
We took their existing slogan, “Focus on what matters most,” and translated it into a visual idea. Its meaning turned into a symbol of two circles converging, creating a shared focus where a leaf appears. This icon not only complements the main logo but stands on its own as a mark of clarity and purpose. From there, the concept grew into an imaginary campaign: a series of visuals where two forms merge, revealing what matters most at their intersection—sustainability, transparency, and care. It’s a simple yet powerful way to express the brand’s vision: cutting through the noise to highlight what truly counts.
an identity far from "green" clichés
We developed a utilitarian yet vibrant identity built around precision, data, and honesty. The identity merges functionality with visual impact, using bold layouts, color-coded information, and an icon system inspired by textile care symbols.
This system’s icon-based approach makes the branding effortlessly adaptable across real-world applications: from packaging and fabric swatches to labels, and other everyday tools of a carpet manufacturer. This cohesive, tactile translation reinforces the brand’s purpose: to make sustainability practical, visible, and woven into every detail.
Sustainable Yarns is a forward-thinking supplier of eco-conscious carpet yarns, set out to bring transparency to sustainable materials in the retail space. We created a brand identity concept that would communicate their technical expertise with clarity while standing out from the expected “green” aesthetic.
*This concept focuses purely on visual identity; all copy used in the mockups is existing reference text and not original content by Leyma Design.
Sustainable Yarns
A utilitarian yet vibrant identity concept for a "green" manufacturer
Branding services (logotype, typography, colors, iconography, visual elements, imagery, guidelines), naming and copywriting by bigtrees.
