it’s all in the mix
The same way ingredients are mixed to create delicious dips and people from different cultures are mixed in their social grocery network, we mixed the brand’s elements and translated them into eye-catching social posts, stationary, jars and boxes. The challenge lay in designing packaging simple enough for easy printing and application by the client onto the jars themselves.
a cheerful and funky brand
Our vision was for the brand to exude a cool, playful, and inviting vibe. Taking cues from vibrant collaborative micro-breweries, we crafted a funky and lively branding. Reflecting Pot Up's ethos of experimentation and collaboration, we developed a logo featuring experimental typography and a playful illustration style.
Pot Up is a self-initiated concept exploring how a community initiative could bring people together through food and culture. Participants are invited to create their own unique dip sauces and share them within the community. With complete freedom to draw from their traditional gastronomy, this concept fosters cultural exchange and encourages mutual understanding among members.
*This concept focuses purely on visual identity; all copy used in the mockups is existing reference text and not original content by Leyma Design.
Pot Up
Branding and packaging concept for a social grocery network
Branding services (logotype, typography, colors, illustration, visual elements, imagery, guidelines) and packaging, naming and copywriting by bigtrees.
