it’s all in the mix
The same way ingredients are mixed to create delicious dips and people from different cultures are mixed in their social grocery network, we mixed the brand’s elements and translated them into eye-catching social posts, stationary, jars and boxes. The challenge lay in designing packaging simple enough for easy printing and application by the client onto the jars themselves.
Pot Up is a collaborative initiative by Antenne and Oostende Stad aimed at uniting various cultural groups within their social grocery network. Participants are invited to create their own unique dip sauce and share it within the community. With complete freedom to draw from their traditional gastronomy, this initiative fosters cultural exchange and encourages mutual understanding among members.
a cheerful and funky brand
The client's vision was for the brand to exude a cool, playful, and inviting vibe. Taking cues from vibrant collaborative micro-breweries, we crafted a funky and lively branding. Reflecting Pot Up's ethos of experimentation and collaboration, we developed a logo featuring experimental typography and a playful illustration style.
Pot Up
Branding and packaging for a social grocery network
Branding services (logotype, typography, colors, illustration, visual elements, imagery, guidelines) and packaging.
