balancing structure and expression
This duality (refined and expressive) is central to the system. It allows Orchesto to adapt across touchpoints, from presentations and strategic documents to more vibrant, outward-facing communications, without losing coherence.
More than a visual layer, the identity acts as a tool. It supports the way Orchesto operates: clear, efficient, and collaborative. It brings consistency to a multidisciplinary offer and helps communicate complex services in a simple, structured way.
Orchesto is not just an agency, it is a way of working. A model where product development, retail strategy, and experiential design come together as one. The identity reflects this integration, turning an abstract idea into something tangible, recognizable, and scalable.
turning complexity into clarity
The symbol condenses Orchesto’s essence into a versatile mark. A composition of shapes represents the diversity of expertise brought into each project, while a central form acts as the conductor, guiding and connecting every part. A linear element ties everything together, symbolizing the relationships Orchesto builds between people, ideas, and execution.
Beyond the logo, the identity expands into a flexible visual language. Shapes derived from the symbol become building blocks for communication, structuring layouts and reinforcing meaning. A carefully balanced color system allows the brand to shift between a more refined, professional tone and a more expressive, dynamic one, depending on the context. Typography follows the same logic: combining clarity and functionality with a distinctive, contemporary voice.
Orchesto was built on a simple but powerful insight: retail is fragmented. Brands often navigate between multiple partners (product, interior design, marketing operations...) struggling to bring everything together into a cohesive experience. Orchesto brings the answer to that complexity, operating as a perfectly connected orchestra where every piece works in harmony.
At Leyma, we approached Orchesto not just as a visual identity project, but as the construction of a brand that reflects this very idea of orchestration: bringing together disciplines, people, and processes into one unified whole. The concept of the orchestra became the foundation. Every element of the identity was designed to express this balance between structure and creativity, expertise and accessibility, strategy and execution.
The visual identity translates this into a system that is both refined and expressive. The wordmark, built from a customized typographic base, introduces flexibility through rounded forms, making the brand feel approachable while maintaining a strong, professional presence. The cutouts add lightness and movement, reflecting the brand’s dynamic and forward-thinking nature.
Orchesto
Orchestrating retail into one seamless experience
Brand strategy, visual identity (logotype, typography, color strategy, iconography, visual elements, imagery, animation style, guidelines), presentation design, website design, stationery design.
