innovative, technological and professional, but never boring
The geometrical shape of the logo helped us creating a unique visual language, which we translated to its different sub-brands. We closed the branding package defining an animation style, and designing an icon and illustration gallery.
We implemented the brand through all the elements the company needed: we created social media templates, presentation decks and printing material, and we designed the office signage.
We created a branding and visual language for the new MIC. Microsoft started closing all its innovation centers throughout Europe, so the Microsoft Innovation Center Belgium (the MIC) turned this into a chance to create a whole new corporate image that represents the organization’s values perfectly.
an exciting new path, reminiscence of Microsoft
Since the developer’s community was very used to call it the MIC, we decided to keep the acronym; only now meaning Meet, Innovate, Create. The new MIC is modern, innovative, professional and close to people. It is a reliable company, flexible and open-minded. The new MIC is professional, but not boring.
We created a very balanced logo, trying to maintain their link with Microsoft. We preserved the square look and Microsoft’s famous fragmented squares in different colors.
MIC
Meet, Innovate, Create: Powered by Microsoft
Full branding services (naming, strategy, tone of voice, logotype, typography, colors, iconography, illustration, visual elements, imagery, guidelines, animation), templates, social media, presentation decks, print material, and signage.
Collaboration: Raquel Echevarría
mic-belgique.be
