a very flexible brand: easy to implement
In order to keep the human touch, we decided to focus on ‘tanker’s professionals and share their faces and experiences. We created different templates to be use with only text, with graphic elements and with photography.
‘Tanker, the new medical social shelter center for users of illegal drugs, needed a friendlier approach to their image. We created a branding and visual language that felt welcoming, flexible and more human. We moved farther from the impersonal and sterile look that we are used to see in medical facilities.
a welcoming friendly touch
We created a logo that reflects the flexibility and open-mindedness of ‘tankers’s professionals. Its different varieties represent the diversity inside ‘tanker’s community: no matter what your needs are, you will be heard. We also made sure that the color palette and visual elements would add a warm, welcoming and friendly touch to the brand.
'Tanker
Welcoming branding for a friendly medical social shelter
Branding services (logotype, typography, colors, iconography, visual elements, imagery, guidelines, animation).
