a very flexible brand: easy to implement
In order to keep the human touch, we decided to focus on ‘tanker’s professionals and share their faces and experiences. We created different templates to be use with only text, with graphic elements and with photography.
a welcoming friendly touch
We created a logo that reflects the flexibility and open-mindedness of ‘tankers’s professionals. Its different varieties represent the diversity inside ‘tanker’s concept: no matter what your needs are, you will be heard. We also made sure that the color palette and visual elements would add a warm, welcoming and friendly touch to the brand.
Tanker is a self-initiated concept imagining a medical-social shelter center for users of illegal drugs, exploring a friendlier approach to their visual identity. We developed a branding and visual language that feels welcoming, flexible, and more human, moving away from the impersonal and sterile look often associated with medical facilities.
*This concept focuses purely on visual identity; all copy used in the mockups is existing reference text and not original content by Leyma Design.
'Tanker
Welcoming branding concept for a friendly medical social shelter
Branding services (logotype, typography, colors, iconography, visual elements, imagery, guidelines, animation), naming and copywriting by bigtrees.
